Content & Social Media Lead

Location: NYC (onsite only – not remote)

Compensation: $100k–$140k base + 0.1%–0.2% equity (DOE)

Alliance is the leading accelerator for crypto founders. Since 2020 we’ve backed 300+ startups (Rain, Synthetix, Pendle, Believe, and many more), now collectively valued at $10B+.

We’re hiring a Content & Social Media Lead to run Alliance’s social presence and content engine – with one goal: drive high-quality founder applications. You’ll report directly to Roberto (co-founder).

What you’ll do

• Own Alliance on X and LinkedIn: voice, cadence, formats, distribution, and growth.
• Turn Alliance’s raw material (founder wins, cohort stories, data, memes, community moments) into posts, threads, clips, and short-form video.
• Own the Good Game content pipeline (topics → promotion → clipping → distribution), working with contractors as needed.
• Write and improve high-leverage copy across Alliance (website, lifecycle emails, event comms, founder/DAO updates).
• Run a simple content system: calendar, content pillars, repurposing, and weekly retros.
• Track what works, run lightweight experiments, and double down fast.

What success looks like (first 90 days)

• A consistent weekly cadence on X/LinkedIn with clear content pillars and repeatable formats.
• Measurable lift in intent signals: inbound DMs, email subs, application starts, and “heard about Alliance via social”.
• Sharper, clearer copy on key surfaces (homepage/program pages + top lifecycle emails).
• A content pipeline that runs without constant partner involvement.

What we’re looking for

• Crypto-native and can write like a real participant (not corporate marketing).
• Exceptional writer with taste: sharp social + crisp, high-clarity copy.
• Great on X, and can grow beyond the crypto bubble.
• High-agency operator: you find the story, pull the thread, and ship without hand-holding.
• Strong judgment: you know what’s worth saying, what’s cringe, and what’s risky.
• Comfortable using modern AI tools to move faster (without sounding AI).
• Bonus: NYC creative network (video/photo/editing) and experience managing contractors.

Strong qualifications (nice to have)

• 5–10 links to content you shipped that shows original voice (posts/threads/newsletter/essays/landing pages).
• Proof you can build distribution: grew an audience/channel, ran a content series, or consistently shipped content that got shared.
• Experience writing conversion copy (landing pages/emails) and iterating based on data.
• Built a content system: pillars, calendar, repurposing pipeline, and basic analytics.
• Worked in a content-heavy role at a top crypto protocol, fund, or fast-growing startup.

Why NOT join us

• You don’t like doing the work yourself.
• You’re not locked in. This role is intense and outcome-driven.
• You need someone else to set your priorities or keep you on track.
• You can’t relocate to NYC.

Why join us

• Work with the most ambitious founders in crypto (and AI).
• Small, high-trust team with outsized impact (ex-Meta, WhatsApp, Coinbase, YC).
• Backed by Initialized Capital, Founders Fund, Multicoin, Dragonfly, and world-class angels.
• Your work shapes how the next generation of founders discovers Alliance.
• A career-accelerating seat at the center of crypto/AI founder culture.

How to apply

Send:

• LinkedIn
• Resume
• 5–10 links to your best work (X/LinkedIn, newsletter, essays, landing pages, etc.)