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NUVA Marketing Manager
Animoca Brands
Marketing & Communications
Hong Kong
Posted on Nov 10, 2025
Animoca Brands Corporation Limited (ACN: 122 921 813) is a Web3 leader that leverages tokenization and blockchain to deliver digital property rights to consumers, helping to establish the open metaverse and its associated network effects. Animoca Brands realizes its mission via three integrated business pillars: operating Web3 businesses to advance blockchain adoption with native projects such as Moca Network, Anichess, The Sandbox, Open Campus, NEOM Web3 initiatives, and a regulated stablecoin project in partnership with Standard Chartered and HKT; providing digital asset advisory services including tokenomics advisory, liquidity provisioning, and institutional research to help external Web3 projects grow; and investment management, with a portfolio of investments in over 540 companies including industry leaders Pudgy Penguins, Yuga Labs, Axie Infinity, Polygon, Consensys, Magic Eden, OpenSea, Dapper Labs, YGG, and many others.
Responsibilities:
- Marketing Strategy & Execution:
- Strategize, plan, and execute marketing initiatives to grow NUVA’s audience, brand awareness, and protocol engagement
- Track and analyze key engagement metrics to optimize content and campaigns.
- Support the creation of NUVA blog / article content for distribution across NUVA’s channels.
- Work with AB’s Events / Marketing team to develop key marketing materials in relation to NUVA
- NUVA Community Management:
- Manage and organize the end-to-end operation for all NUVA community building initiatives including events such as Twitter Spaces, podcasts, in-person events etc.
- Oversee and manage community management vendors covering platforms such as NUVA’s Discord and Telegram.
- Actively monitor all mentions of NUVA across social media platforms and news outlets and flag, manage and address any adverse news / negative sentiments.
- Establish and ensure best practices / standards and high engagement in NUVA’s online communities, fostering a positive, informative, and inclusive atmosphere.
- NUVA X / Twitter Handle Management:
- Own day-to-day operations of the NUVA Finance X handle, including creating posts and threads that highlight the platform’s mission / narrative, products and development etc.
- Collaborate with the art/design team to craft compelling, high quality visual assets to facilitate posts and campaigns, including videos, animations, graphics, charts etc.
- Actively engage throughout Crypto Twitter using the NUVA Finance handle, such as engaging with KOLs, other RWA and DeFi protocols etc., expanding and uplifting NUVA’s reach and reputation in the space.
What we’re looking for:
- 5+ years of experience in marketing, with a proven track record in successfully growing Web3 brands
- Deep interest in and strong understanding of Web3, RWA and DeFi.
- Strong portfolio of creating viral, thought-leading content and effective community engagement.
- Strong strategic marketing skills — from concept to execution and analysis.
- Outstanding written and verbal English communication skills. Cantonese and Mandarin Chinese are a plus. Additional languages are preferred.
- Basic graphic design skills / knowledge are a plus.
- Self-motivated and proactive; able to lead projects, adapt quickly, and deliver on tight deadlines.
- Prior experience in liaising with external vendors and coordinating cross-functional teams.
- Familiarity with performance analytics tools for social media.
- Creativity and adaptability in a fast-paced, evolving environment.
- Bachelor’s degree in Marketing, Communications, Business, or a related field preferred but not mandatory.
The Perks of Joining Animoca Brands:
A Vibrant and Diverse Workplace: Immerse yourself in a dynamic, multi-cultural environment with colleagues from over 15 nationalities (and growing!). We celebrate diversity and foster a global perspective.
Incentives in the Web3 Space: Be a part of the future and align your success with the growth of our innovative projects.
Direct Impact and Flat Structure: Your voice matters. We operate with a flat organizational structure, ensuring your ideas are heard and implemented quickly.
Comfortable and Creative Atmosphere: Embrace a relaxed and productive work environment with casual attire.
Opportunities Across the Ecosystem: Expand your horizons by collaborating with various subsidiary brands within the Animoca Brands network, gaining exposure to a wide range of projects and technologies.
Comprehensive Benefits Package: We care about your well-being. Enjoy a comprehensive benefits package, including medical, life, and transportation allowances.
Personal Information Collection Statement:
Personal data provided by the Job Applicant will be used strictly in accordance with the Employer's Personal Data Policies, a copy of which will be provided immediately upon his/her request. All classified data will be treated confidentially within the Human Resources & Administration Department. Personal data of unsuccessful applicants may be retained for a period of up to 3 months.
