Marketing Strategy & Operations Lead

Arbitrum

Arbitrum

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Marketing & Communications, Operations

Cayman Islands

Posted 6+ months ago
About Arbitrum Foundation
The Arbitrum Foundation is dedicated to scaling Ethereum through cutting-edge Layer 2 solutions. Our flagship product, Arbitrum One, an Optimistic Rollup, enables faster, more affordable transactions while maintaining Ethereum’s security and decentralization. We empower developers to build decentralized applications (dApps) that are both scalable and secure, using Arbitrum chains, which offer flexibility in performance and cost. Our mission is to enhance the Ethereum ecosystem and drive the adoption of Web3 technology by delivering high-performance, open-source blockchain solutions. Arbitrum is already the leading Ethereum scaling solution with hundreds of dApps on the platform and over $13bn TVL.
At the Arbitrum Foundation, we value decentralization, innovation, and community. We are committed to shaping the future of decentralized finance and blockchain technology, and we’re looking for passionate individuals to help us build the next generation of the Web.
Your Role
The Arbitrum Foundation marketing team is seeking a Marketing Strategy & Operations Manager who will play a pivotal role in driving the growth and adoption of the Arbitrum ecosystem. Assisting the Head of Marketing, you will be responsible for developing and executing comprehensive marketing strategies with a strong emphasis on institutional audience engagement, including financial institutions, asset managers, enterprise partners, and protocol-level stakeholders. You will oversee operational processes and collaborate with cross-functional teams to achieve key business objectives. This role requires a strategic thinker with a proven ability to craft and deliver marketing programmes that resonate with sophisticated institutional audiences, alongside a strong understanding of Web3 industry trends and blockchain technology.

Your Responsibilities

  • Develop and implement go-to-market strategies with cross-functional teams of community managers and marketing subject matter experts to drive adoption of the Arbitrum tech stack and Stylus, with targeted campaigns designed to engage institutional partners and enterprise audiences.
  • Lead the development of institutional marketing strategies, creating tailored messaging, collateral, and campaigns that speak to the needs of financial institutions, asset managers, and large-scale protocol integrators.
  • Conduct analysis to identify target audiences, including institutional segments, trends, and market opportunities.
  • Oversee the planning, execution, and measurement of marketing campaigns across various channels (social media, email, content marketing, paid advertising, institutional events, etc.).
  • Track and analyse campaign performance metrics to optimise strategies and maximise ROI across both retail and institutional audiences.
  • Streamline marketing processes and workflows to improve efficiency and effectiveness.
  • Manage marketing budgets and resources to ensure optimal allocation and utilisation.
  • Oversee the implementation of marketing technologies and tools.
  • Monitor industry trends and best practices to inform the entire organisation and help stay ahead of the curve.
  • Ensure timely reporting of campaign results and learnings to leadership and cross-functional teams.
  • Work closely with product, dev rel, and business development teams - particularly on institutional partnership initiatives, to ensure alignment and integration of marketing efforts.
  • Collaborate with external agencies and partners to execute marketing initiatives.
  • Track the performance of various community engagement programs, such as the Ambassador Program and KOL marketing, and readjust resource allocation based on performance.

What You'll Need

  • 7+ years of experience in marketing strategy and operations, preferably in a technology, financial services, or blockchain-related industry.
  • Demonstrated experience marketing to institutional audiences such as financial institutions, asset managers, funds, or enterprise technology buyers, with the ability to translate complex technical value propositions into compelling institutional narratives.
  • Strong understanding of Web3, blockchain technology, and the cryptocurrency ecosystem.
  • Proven track record of developing and executing successful marketing campaigns across both institutional and broader market segments.
  • Experience with marketing analytics and measurement tools.
  • Excellent communication and interpersonal skills, including the ability to engage credibly with senior stakeholders at institutional organisations.
  • Strong project management and organisational skills.
  • Ability to work independently and as part of a team.
  • Passion for the future of blockchain technology and the Arbitrum ecosystem

Nice to Have

  • Experience working with decentralised autonomous organisations (DAOs) or blockchain projects.
  • Existing network within institutional crypto, TradFi, or enterprise Web3 circles.
  • Experience with content marketing and SEO.
  • Familiarity with marketing automation and measurement tools.
Arbitrum Foundation Perks
The Arbitrum Foundation's benefits program is designed to prioritize the health and well-being of you and your family. Our comprehensive compensation package offers a range of benefits for all full-time employees:
- Remote first global workforce
- Industry-leading healthcare insurance
- Home office set-up allowance
- Wellbeing allowance
- Growth / continuing education allowance
- Flexible time off
- Company-issued laptop
The Arbitrum Foundation is committed to a diverse and inclusive workplace and is an equal opportunity employer. We do not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. The Arbitrum Foundation is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.
If you believe you're a strong candidate but don’t meet every requirement listed in the job description, we still encourage you to reach out. We’d love the opportunity to connect and explore how you could be a great fit for the role.
Learn More about The Arbitrum Foundation

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