Senior Marketing Manager (Japan)
Binance
Responsibilities
- Drive user growth and market expansion for Binance in Japan by developing and executing tailored marketing strategies
- Leverage a wide range of advertising channels and social media platforms to increase Binance brand awareness in the Japanese market, ensuring optimal return on investment
- Lead integrated marketing campaigns from strategy development and briefing to execution and performance measurement
- Brainstorm, plan, and implement both online and offline events to boost user engagement and brand presence
Requirements
- Proven experience in marketing management with strong ownership and high emotional intelligence
- Passionate about working in a fast-paced, startup-like environment
- Minimum 3 years of marketing and user growth experience focused on the Japanese market; advertising management experience is a plus
- Good understanding of cryptocurrency terminology and trends, with a genuine interest in crypto culture
- Flexible and able to work extended hours to keep pace with the dynamic crypto community
- Bilingual English/Japanese is required to be able to coordinate with overseas partners and stakeholders.
- Strong organizational skills with the ability to multitask and manage time effectively





