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Growth Product Manager - Campaign/ User Journey
Binance
Product, Sales & Business Development
Hong Kong
Posted 6+ months ago
Binance is a leading global blockchain ecosystem behind the worldās largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
We are seeking a Growth Product Manager passionate about optimizing the entire user journeyāfrom acquisition through long-term retentionāto drive meaningful growth in the crypto financial products space. You will lead the design and execution of data-driven, AI-powered growth strategies that enhance user conversion, engagement, and lifetime value, while collaborating closely with cross-functional teams to deliver impactful growth initiatives.
Responsibilities
- Design and implement comprehensive user growth strategies focused on improving conversion efficiency across the full user journey: acquisition, activation, retention, cross-sell, and churn reduction.
- Drive fission growth initiatives by leveraging viral loops, referral programs, and network effects to accelerate organic user acquisition and engagement.
- Identify core user needs and pain points through data and user insights, and develop AI-driven growth products that enhance user interaction and engagement.
- Develop and maintain product roadmaps with clear short-term and long-term goals tailored to both local and global markets, driving continuous improvement in user growth and experience.
- Leverage quantitative and qualitative data analysis to inform product feature development that increases platform appeal, user stickiness, and conversion rates.
- Collaborate closely with campaign, lifecycle marketing, operations, and engineering teams to execute growth initiatives and optimize user funnels.
- Continuously identify growth opportunities and iterate on product solutions to maintain competitive advantage in the fast-evolving crypto industry.
- Apply agile methodologies to manage the end-to-end development and deployment of growth-focused product features and experiments.
Requirements
- Minimum 5 years of experience in user growth, growth hacking, or product management roles, preferably within the financial or crypto sectors.
- Strong expertise in agile product development, data-driven decision making, and growth analytics.
- Proficient in analyzing growth data and translating insights into actionable product improvements.
- Experience designing and scaling fission growth mechanisms such as referral programs and viral loops is highly desirable.
- Excellent communication and collaboration skills, with proven experience leading cross-functional teams to deliver measurable results.
- Bachelorās or Masterās degree in Computer Science, Business, Marketing, Finance, or a related field preferred.
Why Binance
ā¢ Shape the future with the worldās leading blockchain ecosystem
ā¢ Collaborate with world-class talent in a user-centric global organization with a flat structure
ā¢ Tackle unique, fast-paced projects with autonomy in an innovative environment
ā¢ Thrive in a results-driven workplace with opportunities for career growth and continuous learning
ā¢ Competitive salary and company benefits
ā¢ Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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