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Spot Institutional Growth Strategist
Binance
Sales & Business Development
Asia
Posted on Nov 20, 2025
Binance is a leading global blockchain ecosystem behind the worldās largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities
- Develop and execute a comprehensive strategy to acquire, activate, and scale institutional and TradFi clients on spot markets, with direct ownership of key growth initiatives
- Identify and define institutional workflows across execution, custody, settlement, reporting, risk, and compliance; work cross-functionally to close gaps between crypto-native and TradFi standards
- Build and operationalize growth frameworks targeting asset managers, hedge funds, broker-dealers, market makers, and Treasuries
- Partner with VIP, Product, Compliance teams to influence the institutional roadmap and shape product features tailored to high-value clients
- Provide strategic insights based on data and market intelligence, guiding leadership decisions on prioritization, product-market fit, and revenue opportunities
- Lead cross-functional projects end-to-end (scoping, requirements, stakeholder alignment, execution, launch, client rollout)
- Represent institutional clients internally, translating client requirements into clear product and workflow specifications
- Conduct competitive landscape research and produce strategic recommendations on institutional market structure, liquidity, and emerging opportunities
- Build relationships with priority institutional accounts; proactively identify blockers to growth and champion solutions
- Oversee dashboards and performance monitoring, ensuring KPIs are aligned with institutional business goals
- Leverage data to surface new market segments and opportunities for ecosystem expansion
Requirements
- 5ā10+ years in TradFi, crypto, or institutional technology (exchange, broker-dealer, asset manager, prime broker, OMS/EMS vendor)
- Direct experience with BlackRock Aladdin, or alternative institutional OMS/portfolio platforms (e.g., Bloomberg AIM, Charles River, Eze EMS)
- Demonstrated ability to independently run multi-stakeholder, high-impact initiatives or product launches
- Bachelorās degree or higher in Finance or Business, or equivalent work experience
- Excellent communication, written, presentation and interpersonal skills are required
Why Binance
ā¢ Shape the future with the worldās leading blockchain ecosystem
ā¢ Collaborate with world-class talent in a user-centric global organization with a flat structure
ā¢ Tackle unique, fast-paced projects with autonomy in an innovative environment
ā¢ Thrive in a results-driven workplace with opportunities for career growth and continuous learning
ā¢ Competitive salary and company benefits
ā¢ Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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