Acquire and activate VIP-tier clients, prop trading firms, hedge funds, market makers, HNW retail desks, and convert them into sustained spot volume contributors

Own a regional volume target and track performance against spot market share metrics vs competitors

Identify and work with internal teams to design incentive structures or campaign responses

Build localised go-to-market strategies that adapt global Binance products to regional market structure, client behaviour, and regulatory context

Develop and maintain relationships with regional trading communities, OTC desks, VIP aggregators, and local crypto networks

Co-ordinate with internal teams on regional trading competitions, fee promos, and volume campaigns tied to measurable outcomes

Capture and structure client feedback on margin, sub-accounts, lending terms, and OTC workflow into actionable product proposals

Work with product and engineering stakeholders to validate institutional feature gaps and contribute to prioritisation discussions

Run small-scale pilots with anchor clients to test product iterations before broader rollout

Maintain your own competitive intelligence cadence, track competitor moves, fee changes, and campaign activity across named exchanges

Identify growth opportunities from market signals and initiate sprint-sized experiments (2–4 weeks) to test them

Able to produce clean, standalone briefs, CP alerts, product proposals, client summaries

5–7 years in financial services, crypto exchange, or trading BD with direct client-facing responsibility

Track record of growing trading volume or AUM at the account or segment level, can speak to specifics

Working knowledge of exchange mechanics: VIP tier structures, maker/taker fee dynamics, liquidity behaviour, fee sensitivity

Operates effectively in ambiguous, fast-moving environments without a detailed brief

Clear, direct written communication briefs and proposals that don't need heavy editing

Exposure to both TradFi (asset management, prime brokerage, treasury operations) and crypto-native environments

Familiarity with institutional margin products, lending structures and products

Regional market depth in SEA, MENA, Korea, or CEE

Existing network of institutional or VIP-tier trading counterparties