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Senior B2B Product Marketer, API (L3)
CoinGecko
Marketing & Communications, Software Engineering, Product
Malaysia
Posted 6+ months ago
CoinGecko is a global leader in tracking cryptocurrency data. Operating since 2014, CoinGecko has built the world's largest cryptocurrency data platform, tracking over 10,000 tokens across more than 400 exchanges, serving over 300 million page views in more than 100 countries, and handling more than 45 billion API calls every month. We are proud to have played a major part in mainstream awareness, adoption, and education of cryptocurrency globally.
We at CoinGecko believe that cryptocurrency and blockchain will define the future of finance, bringing greater financial and economic freedom around the world. In anticipation of that future, CoinGecko is building the foundation to scale cryptocurrency market data to serve billions.
ďťżWe practice transparent salaries and a level structure at CoinGecko:
⢠The salary for this position is RM14,042 - RM15,446.
We are hiring a Senior Product Marketer (B2B Marketing) to drive the reach, adoption, and positioning of CoinGeckoâs API, with a focus on Sales-led Growth. You will play a key role in communicating our product value to market, deepening our product-market fit, enabling the sales team with the tools they need to convert high-intent leads (MQLs / PQLs), and supporting go-to-market (GTM) for new features and use cases. This role sits at the intersection of marketing, product, and sales.
What You Will Be Doing
- Positioning & Messaging: Define and refine our product positioning and messaging across target customer segmentsâdevelopers, crypto-native builders and projects, businesses, institutional platforms, and more.
- Sales Enablement: Develop and maintain high-quality sales enablement materials, including case study decks, product one-pagers, sales pitch decks, landing page content, and competitor battle cards.
- Go-To-Market (GTM) Execution: Plan and execute GTM strategies for product updates, new data endpoints, new data delivery methods, or vertical use cases. Collaborate closely with Product, Sales, and Growth teams to align on GTM briefs, timelines, and success metrics.
- Drive Thought Leadership & External Visibility: Lead efforts to enhance CoinGecko APIâs visibility through strategic communicationsâranging from PR, media outreach, to thought leadership initiatives. Collaborate cross-functionally to amplify key product milestones, establish crypto data authority in priority markets, and strengthen our market perception among businesses and industry stakeholders.
- CRM & Email Strategy: Support post-demo nurturing via CRM/email campaignsâparticularly for Managed Accountsâensuring that leads receive relevant follow-ups and educational content aligned to their use case.
- Content Production: Partner with the content and creative teams to create written and visual assets to support product launches, nurture journeys, and sales conversations.
- Product-Led Narrative: Translate technical capabilities into clear business value, especially for complex API features. Youâll serve as the voice of the product to the market, and the voice of the market back to product.
- Customer & Market Insights: Conduct user, market research and competitor analysis to guide positioning and content. Identify trends, customer pain points, and gaps in messaging. Stay up-to-date with the latest cryptocurrency and marketing trends.
- Internal Collaboration: Work cross-functionally with Product, Sales, Growth, and external freelancers as required. Help shape positioning for new verticals and inform future roadmap based on sales conversations and customer feedback.
- Planning & Strategy: Actively seek out ways to improve the effectiveness of what we do. Collaborate with team leads to ensure that plans are aligned towards a common goal by reviewing progress and priorities on a quarterly basis, and building a good understanding of what our users want/need.
- Improve Playbooks: Besides improving upon existing workflows and guidelines, create new playbooks from scratch when needed. Participate in knowledge sharing activities and ensure that important information is updated/documented well.
- Performance Reporting: Track and measure the performance of your initiatives (content usage, campaign conversion, sales feedback) and iterate accordingly. Provide regular reporting and analysis on performance metrics and effectively communicate feedback and learnings with the team. Build and/or automate new dashboards from scratch when needed.
- Coaching: Able to mentor interns, junior team members, and manage freelancers.
- You are required to support any ad hoc tasks as required by the company.
What We Look For In You
- Proven Ability: You are a T-shaped Marketer with 4+ years of relevant experience in product marketing, growth marketing, or B2B SaaS marketingâpreferably for API, crypto, fintech, or developer-focused products. Youâve owned or meaningfully contributed to one or more areas such as sales enablement, content, go-to-market launches, or CRM/email marketing. A Bachelor's degree in Marketing, Business, Communications, or a related field is a plus.
- Marketing Foundations: Youâre equipped with core marketing skillsâranging from positioning and messaging, to content creation and campaign execution. You understand sales funnels, personas, and value propositions, and have experience using tools like Google Sheets, GA4, Figma, HubSpot, Salesforce, Mixpanel, or Amplitude. Bonus if you're comfortable working with light data analysis (SQL) or CRM/email tools for nurturing flows.
- Domain Knowledge: Passion for cryptocurrency, blockchain, or financial markets is a huge plus. Upon joining, youâre expected to quickly build a strong understanding of our API users (developers, analysts, DeFi platforms), what they value, and how to best position our product to meet their evolving needs.
- Bias to Action: Youâre proactive, resourceful, and results-oriented. You donât wait to be told what to doâyou seek clarity, ask questions, and find ways to move forward. You apply what you learn and are constantly looking to improve both your skills and your output.
- Operational Excellence: You have a sharp eye for detail and deliver high-quality, error-free work. Whether youâre building a sales deck, writing product copy, or launching a campaign, you hold yourselfâand othersâto high standards of execution.
- Strong Opinions, Loosely Held: You form opinions based on insights, data, or market signals. Youâre confident in making calls, but youâre also open-minded and humble enough to shift direction when better evidence or feedback emerges.
- Entrepreneurial: You thrive in ambiguity and enjoy building things from scratch. Youâre self-motivated, comfortable working across functions, and eager to take ownership of your projects from strategy to execution.
- Excellent Communicator: You write and speak clearly, concisely, and persuasively. You can tailor complex ideas into language that resonates with technical and non-technical audiences alike. Youâre able to collaborate well with cross-functional teams, including Product, Sales, and Design.
- Experience hiring and managing freelancers and/or agencies is a plus.
Perks at CoinGecko:
⢠Remote Work Flexibility: Work wherever you feel most productive. We also provide office space in 1Powerhouse (Malaysia) and WeWork (Singapore) if you ever feel like meeting your colleagues in person.
⢠Comprehensive Insurance Coverage: We provide life and hospitalization coverage for you, along with hospitalization coverage for your dependents.
⢠Virtual Share Options: You'll be entitled to virtual options, with terms and conditions.
⢠Bonus: Youâll be entitled to a bonus, with terms and conditions.
⢠Parking Allowance: Allocated on a claim basis to ease the cost of travelling.
⢠Meal Allowance: You will be given a monthly fixed allowance of RM600 or SGD400 to subsidize the cost of your meals.
⢠Learning Allowance: You will be allocated an annual budget of USD500 (claim basis) to help you continuously learn in the pursuit of your professional and personal development.
⢠Social Activity Allowance: Want to set a date to watch a movie or play futsal with your colleagues? Get it organized and we subsidize a portion (claim basis) of the cost.
⢠Annual Company Offsite: We gather once a year to meet each other in person, reflect on the year, and partake in social activities!
CoinGecko is an equal employment opportunity employer. Qualified candidates are considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national origin, age, military or veteran status, disability, or any other characteristic protected by applicable law.
Interested in being a Gecko? Hit the apply button to get started on your application!
