Senior Product Manager, Growth (Exchange)
Crypto.com
Job Responsibilities
- Growth Roadmap Ownership: Define, prioritize, and own the end-to-end product roadmap for specific growth surfaces (e.g., onboarding, activation, retention, monetization) across web and mobile.
- Hypothesis and Experimentation: Lead the entire A/B testing lifecycle, from generating high-conviction hypotheses to designing, executing, and analyzing product experiments to deliver measurable lift in core growth KPIs.
- Funnel Optimization: Deeply understand and optimize key user journeys to maximize conversion, reduce drop-off, and increase the speed at which new users become active, retained traders.
- Cross-Functional Strategy: Act as the strategic partner to Engineering, Design, Data Science, and Marketing, translating business goals into a prioritized set of growth features and interventions.
- Data-Driven Insight: Utilize advanced analytics and behavioral data to identify product opportunities, segment users effectively, and model the impact of new growth initiatives.
- Retention and LTV: Identify and build features that meaningfully increase user engagement frequency, stickiness, and ultimately, Customer Lifetime Value (LTV).
Job Requirements
- 5+ years of progressive experience in Product Management, with at least 2 years specifically in a Growth PM role for a high-scale consumer product.
- Expert in Experimentation: Demonstrable history of using A/B testing frameworks and quantitative methods to successfully drive significant, measurable uplifts in core growth metrics (e.g., conversion rate, retention).
- Domain Expertise: Strong background in fintech, crypto, or exchange platforms is highly preferred, with a solid understanding of user lifecycle and monetization dynamics.
- Analytical Prowess: Highly proficient in SQL and advanced analytical tools, capable of independently extracting, manipulating, and interpreting complex behavioral data.
- Demonstrated ability to think strategically, define a product vision, and execute tactically in a fast-paced, global environment.
- Bachelor’s degree in a quantitative or technical field (e.g., Computer Science, Engineering, Economics).





