Growth Campaign Manager, Sports and Predictions
Crypto.com
Responsibilities
- Design and execute end-to-end inbound marketing campaigns that harness the passion of sports communities to increase trading volumes and product adoption.
- Shape campaign materials with compelling copy writing and engaging visuals together with our internal graphic designers
- Plan, launch, and optimize campaigns towards new and existing clients, primarily with inbound channels, to maximize ROI through compelling incentives
- Analyze campaign performance and extract actionable insights to refine strategies, improve long-term effectiveness.
- Collaborate with CRM, Data Analytics, Product, and Brand teams to ensure consistency and synergy across all user-facing touchpoints.
- Conduct market and audience research to identify trends, behaviors, and opportunities within the sports landscape.
- Document and manage operational processes, including legal review, creative delivery, reward fulfillment, and performance tracking.
- Develop scalable frameworks for sports-driven growth and user engagement.
- Continuously optimize the campaign experience through data-backed experimentation and user feedback.
- Manage internal stakeholder communications and ensure campaign execution is timely, compliant, and aligned with objectives.
Requirements
- 3+ years of experience in inbound campaign management and/or sports marketing.
- Strong understanding of growth marketing metrics and data analytics, with hands-on experience in platforms like Tableau, Segment and Databricks.
- Proven ability to translate data insights into creative strategies that resonate with target audiences.
- Excellent written and verbal communication skills, capable of presenting complex ideas clearly and persuasively.
- Detail-oriented and organized, with experience managing multiple campaigns simultaneously.
- Adaptable and proactive, thriving in fast-paced and evolving environments.
60000 - 80000 USD a year





