The Platform
Get the most of Crypto Twitter
Performance Marketing Manager
Kast
Marketing & Communications
Remote
Posted on Nov 12, 2025
About KAST
KAST is redefining what it means to bank with stablecoins - think Revolut, rebuilt from scratch on Web3. Backed by top-tier VCs, weâve grown from 0 to 1 million users in under a year. Weâre building the next-gen global bank based entirely on stablecoins.
Design is at the heart of everything we do - itâs how we simplify the complex, make money feel easy, and turn crypto skeptics into brand ambassadors.
KAST is a fast-growing force in the financial technology and startup landscape. We are building the future of financial services with a focus on innovation and speed. Our culture thrives on bridging product excellence with aggressive growth, and we are looking for a key player to join our mission-driven team.
The Role
Own paid acquisition end-to-end across mobile and web. Youâll scale profitable spend, tighten attribution, and drive MAU, KYC approvals, deposits, and first-spendâstarting with LATAM and MENA, then rolling global.
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What Youâll Be Doing
- Full-Funnel UA: Plan, launch, and optimize on Google, Meta, TikTok, ASA, DSPs, affiliates.
- Attribution & Deep Links: Operate AppsFlyer OneLink, SKAN, GA4; set guardrails for fraud and dedupe.
- Lifecycle Bridge: Partner with Braze to align paidâowned handoffs (KYC nudge, deposit/first spend sequences).
- Experimentation: Weekly test cadence across creatives, audiences, landing pages, and bid strategies.
- Budget & Forecasting: Own CPA/CAC/ROAS targets; scenario plan by market and channel.
- Reporting: Clear dashboards for installsâKYCâdepositâspend; push learning agendas to leadership.
What You'll Bring
- 4â8 years in performance marketing for high-growth apps/fintech.
- Hands-on with AppsFlyer, GA4, Firebase/Mixpanel, Braze
- Proven track record hitting CAC and payback targets at scale (6â7 figures/month).
- Analytical rigor; comfortable with SQL/Sheets modeling and cohort analysis.
Preferred
- Experience in LATAM, MENA, and global markets.
- Creative testing muscle; understands stat sig and incrementality.
Why KAST?
- Build and own KASTâs community presence in your city from the ground up.
- Host events, connect founders and VCs, and shape how our brand lives locally.
- High autonomy, creative freedom, and the chance to directly influence our global growth.
- Join a no-BS, high-energy team on track to be the next unicorn.
How To Apply?
We hire through referrals, networks, and a proven ability to execute.
Send your resume (or LinkedIn/X profile) to careers@kastcard.com
Interview Process
Initial Interview â Second Interview â Case Study Presentation (media plan + forecast) â Final Interview
