Senior Manager, Web3 Growth (Ecosystem)
OKX
Sales & Business Development
hong kong
Who We Are
What You'll Do
- Define and execute a holistic growth strategy for OKX Web3 ecosystem, covering user growth, retention, and engagement.
- Lead user operations, applying internet growth methodologies (user segmentation, lifecycle management, campaign operations, channel distribution, etc.) to drive user scale and activity.
- Identify emerging Web3 narratives and industry trends with speed and precision, crafting content strategies and go-to-market plays to capture user mindshare.
- Drive ToB ecosystem partnerships — lead commercial negotiations with projects, protocols, and communities to establish deep collaborations.
- Plan and execute global online and offline events and campaigns to drive brand awareness and user scale globally.
- Collaborate closely with Product, Engineering, Marketing, and other internal teams to drive cross-functional initiatives.
- 制定并执行OKX Web3的整体增长策略,覆盖用户增长、留存与活跃度提升。
- 负责用户运营,运用互联网增长方法论(用户分层、生命周期管理、活动运营、渠道投放等)驱动用户规模与活跃度。
- 敏锐捕捉Web3行业热点叙事与趋势,快速制定内容策略与传播打法,抢占用户心智。
- 主导ToB生态合作,与项目方、协议方、社区等生态伙伴进行商务谈判,推动深度合作落地。
- 策划与执行全球线上线下活动及Campaign,驱动品牌影响力与全球用户规模。
- 与产品、技术、市场等团队紧密协作,推动跨团队项目落地。
Who You Are
- 3+ years of operations or growth experience in Crypto/Web3.
- A blend of internet-style user operations capability and Web3 industry knowledge — equally comfortable with data-driven retention tactics and on-chain narrative plays.
- A deep understanding of the industry ecosystem — knows what infra providers, VCs, DApps, and exchanges are doing, and what users are actively engaged in.
- Strong ToB negotiation skills — able to independently drive partnership discussions with ecosystem projects and protocols.
- A self-starter with bold ideas and strong execution — able to initiate and drive innovative plays in a fast-moving market.
- Fluent in English (listening, speaking, and reading) with the ability to communicate effectively in international teams and communities.
- Results-driven with a strong ownership mentality; able to independently drive complex projects end-to-end.
- 3年以上Crypto/Web3行业运营或增长经验。
- 兼具互联网用户运营能力与Web3行业认知——既能做精细化运营,也能玩转链上叙事。
- 深度了解行业生态,清楚infra、VC、DApp、交易所等各角色的动态,知道用户在玩什么。
- 具备ToB商务谈判能力,能独立与生态项目方、协议方推进合作。
- 有想法,敢想敢做,能在快速变化的市场中主动发起并推动创新打法。
- 英语听说读流利,能在国际化团队和社区中高效沟通。
- 结果导向,Owner心态,能独立推动复杂项目全流程。
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!





